Welcome to World Shisha Dubai

World Shisha Dubai is the only expo in the Middle East and North Africa dedicated to the thriving shisha industry.

The global shisha market is estimated to grow at a CAGR of 10% between 2021-2026 to reach a value of US$4,502 million by 2026. The majority of this growth is expected to be fueled by the flourishing industry in the MENA region, which accounted for 69% of the global market in 2017.

Strategically located in Dubai where sellers can take advantage of a liberal trade regime and well established infrastructure for conducting international business, World Shisha Dubai is your commercial gateway to the largest shisha market in the world.

At the event

Located in the beautiful Festival Arena at Dubai festival City, World Shisha Dubai will offer a professional environment for manufacturers and sellers of shisha equipment and accessories to meet buyers from the region’s best known duty-free, retail, hotel and restaurant brands, as well as prominent wholesalers, shisha traders and distributors.

World Shisha Dubai will comprise a large exhibition of shisha suppliers and multiple networking lounges, and smoking IS PERMITTED to take place in the halls.

If you want to boost sales of your product into the Middle East region, or find a new supplier for your business, then this is the only shisha event you need to be at.

Find out more about selling products at World Shisha Dubai.


Companies invited to exhibit include manufacturers and sellers of:

  • Shisha tobacco
  • Shisha pipes
  • Charcoal
  • Flavours
  • Shisha accessories
  • Machinery and leaf producers


Individuals invited to visit include shisha product buyers from:

  • Duty free
  • Retail
  • Cafes, restaurants, bars, pubs and clubs
  • Hotels
  • Wholesalers, traders and distributors